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About Unibet

When Unibet began in 1997, we started with a single ambition. For one player (founder Anders Ström) to share his sporting expertise to help other players make more informed bets. We believe that this is as important today as it was in the beginning. That’s why Unibet continue to be the experts in understanding what players really need to make bets that enhance their passion for the game.

It’s why we are committed to:

  • Developing an easy platform to deposit, play and withdraw - how and when you want.
  • Maintaining our local, friendly and knowledgeable customer service.
  • Providing the broadest sports betting offer available, including niche sports & fixtures.
  • Sharing our knowledge and insights to help you to make informed bets.
  • Driving for continual innovation in everything we do.

At Unibet, we put players at the heart of everything we do. It is our purpose to understand what you want before you do, and we don’t waste your time with products, services and promotions that you don’t need. This is because we are players ourselves and it is what we would want from a brand that we trust. We are By Players, For Players.

Kindred Group


Unibet is part of the Kindred Group, one of the largest online gambling companies in the world. You can find out more about Kindred’s history, brands and career opportunities here: www.kindredgroup.com



Unibet is consistently recognised for its excellent products and proactive approach to Responsible Gaming. Here are our awards from 2014, 2015 and 2016.

tile igb award poker affiliate

Best Poker Affiliate Program - iGB Affiliate Awards 2016


Socially Responsible Operator - IGA Awards 2016

tile egr award sports betting operator

Sports Betting Operator - EGR Awards 2016

tile egr award socially responsible operato

Socially Responsible Operator - EGR Awards 2016

poker innovation-EGR2015

Innovation in Poker - EGR Awards 2015

affiliate marketing

Affiliate Marketing Campaign - EGR Awards 2015

TILE Poker Award 2014

Poker Innovation of the Year - European Poker Awards 2015


In-Play Sports Operator of the Year - IGA App Awards 2015


Online Sportsbook Operator of the Year - IGA App Awards 2015


Spin City - App of the Year - IGA App Awards 2014


Innovation in Poker - EGR Awards 2014


Best Poker Marketing Campaign - EGR Awards 2014


Innovation of the year - EGR Awards 2014


Sportsbook Operator of the Year - IGA Awards 2014